Focus Groups | Phone & Mail Survey | Customer Satisfaction Employee Satisfaction | Mall Intercepts/In-Home Study Examples

Primary Research Overview

Just The Facts, Inc.™ has a wealth of knowledge and background in all types of traditional and custom research methodologies. Our capabilities span both qualitative and quantitative projects.

Client assignments have encompassed significant qualitative efforts, utilizing focus groups, one-on-one interviewing and other unique creative/invention session techniques. JTF also has extensive background in quantitative research methods for product, service or business surveys and satisfaction studies.

Typical project areas:

• Consumer: food, packaged goods, health/beauty aids, office supplies/products, hardware, lawn & garden, electric & power tools, children/teens products, and other durable/non-durable categories

• Business-to-business: manufacturing, high-tech, utilities, telecommunications, healthcare, insurance, Internet/dot-coms and many others

• Services: restaurants/QSR, retailers (mass merchandisers, chains & big box formats), advertising, promotion and packaging design

• Not-for-profits: schools/education, training, health, government, and children/teen/adult service organizations

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